What’s More Important: WHO Owns Social Media Within an Organization or WHY It Matters?
Category: Social Media, Trends

There’s been a debate brewing for the last several years, one that Forrester Research had hoped to help settle once and for all with the 2009 release of the results from its "Global Social Media Planning Survey." The results of this study were designed to give companies insight into the ways resources are organized around social media, and it was hoped the results would clearly indicate how social media should be administrated within organizations.

Webinar Recap: Analytics 101

If you missed our FREE webinar, "Analytics 101," don’t fret. Everything you’ll need to begin to explore the world of web analytics is right here.

New Social Media Tool Lets Your Voice Be Heard
Category: Michele Paige, Social Media

Social media is all about the two-way conversations. Most of us use these tools everyday to share our thoughts and information to those who have joined our circle. It’s fun to connect with old friends but how can social media make a difference?   I can’t think of a better use of social media than to be heard by those individuals who represent me – my city, state and federal representatives. Well, guess what? Microsoft has made the ability to connect with these leaders even easier.

Are You Resistant to Change?
Category: Kim Manley, Ektron, Trends

Change isn’t easy for most of us. Whether we’re set in our ways or just too busy to stop and think about a new approach, a lot of us are getting by just doing the same ol’ thing.

Take Web browsers for example. Do you know what version of your favorite browser you’re using? Probably not, but you may want to check it out because, in the case of upgraded browsers, change is good.

Want to be like Google?
Category: Stacy Benefield, Ektron

Google is now offering a type of related search results it's calling "Something different." The feature allows you to explore other items that fall into the same category as your original search term. Suppose you search for "zebra." The Something different section suggests additional search terms like "giraffe," "hippo" and "elephant."

If you offer a site wide search on your own Web site, you could include features similar to some of the features offered by Google.