What’s More Important: WHO Owns Social Media Within an Organization or WHY It Matters?
Category: Shannon Masterson, Social Media, Trends

There’s been a debate brewing for the last several years, one that Forrester Research had hoped to help settle once and for all with the 2009 release of the results from its "Global Social Media Planning Survey." The results of this study were designed to give companies insight into the ways resources are organized around social media, and it was hoped the results would clearly indicate how social media should be administrated within organizations.