How Charter Uses Social Media to Enhance Customer Relations
Category: Susan Cline, Social Media

If you attended or watched our webinar, “Social Media Survival Guide,” you may recall me highlighting Charter Communciations’s use of social media for better customer relations. I singled out the communications company to demonstrate how a corporation can harness the power of social media for good. Charter is a great example because they get it. I should know. I experienced it firsthand. Read this post to learn how Charter is using social media communities to enhance its customer releations. 

Webinar Recap: Social Media Survival Guide
Category: Susan Cline, Social Media, Webinars

If you missed our FREE webinar, "Social Media Survival Guide," no worries. We have the recap right here. Be sure to bookmark this post, share it with others, "like" it on Facebook and while you're at it don't forget to "ReTweet" it so you can have quick access to this resource as you build your social media strategy.

Square Root Hosts PageBuilder Webinar
Category: Susan Cline, Ektron

Square Root Interactive hosted a Webinar this week to show users how PageBuilder — Ektron's latest advancement in CMS technology — has changed the way Web site content is managed. In case you missed it - we recorded it for you.

Should Your Business Use Social Media?
Category: Susan Cline, Trends, Social Media

With social media comes loss of control, which makes most PR professionals cringe. Because of this, many of our clients are still not sure if or how they can use social media as a marketing and communication tool to promote their products and services.

But the companies that have embraced this level of risk are seeing some big returns. According to a recent study posted by Wetpaint and digital consulting firm Altimeter Group, companies like Starbucks, Dell, eBay and Google who use high levels of social media activity on average saw an increase in revenues by 18 percent in the last 12 months.

Top 5 Corporate Blogging Mistakes
Category: Susan Cline

I am not much of a blogger or blog reader, however, when it comes to online marketing and PR I am a big fan of marketing strategist David Meerman Scott's blog. Since more and more of our clients are blogging now, I thought his post on corporate blogging mistakes would be an interesting read.