What’s More Important: WHO Owns Social Media Within an Organization or WHY It Matters?
Category: Shannon Masterson, Social Media, Trends

There’s been a debate brewing for the last several years, one that Forrester Research had hoped to help settle once and for all with the 2009 release of the results from its "Global Social Media Planning Survey." The results of this study were designed to give companies insight into the ways resources are organized around social media, and it was hoped the results would clearly indicate how social media should be administrated within organizations.

Are You Resistant to Change?
Category: Kim Manley, Ektron, Trends

Change isn’t easy for most of us. Whether we’re set in our ways or just too busy to stop and think about a new approach, a lot of us are getting by just doing the same ol’ thing.

Take Web browsers for example. Do you know what version of your favorite browser you’re using? Probably not, but you may want to check it out because, in the case of upgraded browsers, change is good.

Twitter Lets You Bake Your Tweets
Category: Patricia Snodgrass, Social Media, Trends

Twitter has released a new feature that allows for you to "bake" a Twitter status (in other words, embed) into any page, blog post, etc. as you would a video clip via YouTube. Why is this significant? Is it really significant at all?

If anything, it's a shortcut from how users had been displaying single tweets via screenshots or copied and pasted quotes. Also, embedded tweets will look consistent across the board and will be instantly recognized as coming from Twitter. Finally, embedded tweets will be fully linkable, including hashtags, usernames, URLs, and most importantly, the original author. Hopefully, these tweets will lead to more followers for the author as well as more viewership on Twitter.

Expert Advice: Think Mobile First
Category: Shannon Masterson, Trends

Directly on the heels of our recent newsletter article "Is Your Web Site Smart Phone Friendly?" comes web design "rock star" Luke Wroblewski’s presentation "Mobile First!" at this month’s An Event Apart Conference in Seattle, Wa. Two of Square Root Interactive’s designers attended the session, and here’s what they learned.

Is Your Web Site Smart Phone Friendly?
Category: Shannon Masterson, Trends

Surfing the Web via a smart phone (or other portable device) is more popular than ever. There are currently more than a billion mobile Web users, and one source says that number will grow by 25 percent by the end of 2011. With that in mind, now is the time for companies to plan for when and how they’re going to launch a mobile-friendly version of their Web sites.