Peer Networks:
What are they worth to you?

Have you considered that other people are managing their Web sites with the same tools you use? What might you learn from these folks...or what might you teach them? Imagine a gathering of all of you PLUS experts in every aspect of your Web site. That's what it's like at the annual Ektron Synergy conference.

Mark and I just returned from this year's conference in Boston. We were particularly excited to meet our new clients from Focus on Mexico, and I arrived home determined to see more Square Root clients at Synergy next year. Not many of our clients have attended in the past, perhaps due to the distance, cost or time away from work. So I've been thinking about possible incentives and decided this: 

Square Root Interactive will cover one-half the cost of registration for any client who will budget now
and plan to attend Synergy in 2009.

That's right ...I believe the benefits offered by Synergy are so great that I'm willing to split the bill for registration. [read more]

President & Co-Founder | Square Root Interactive

How You Can Capitalize
on the On-line Video Boom

NBC.com enjoyed a more than 300-percent growth in on-line video viewers in just one month, according to Nielsen Online. And, who can NBC thank for driving more visitors to the Web site? Themselves! Sure, season premiers and hot topic news coverage may have piqued folks’ interest, but they could not have consumed the content if it wasn’t there to consume.

Just about any company or organization could benefit from offering on-line video content, whether it’s a message from the CEO or a sound bite from the last news conference. And doing just that is easier than you may think. This article will describe how, in just a few simple steps, you can add videos to your Web site. Read on to learn what Square Root Interactive can do to help you capitalize on this growing interactive trend.

read more >>
 

Never on Sunday? Rethink Your E-mail Schedule
New reports show the best day to send your e-mail is Sunday.
source: The ClickZ Network

Invest in Digital Marketing in Down Markets
Nine reasons smart companies invest in digital marketing and advertising when budgets get tight. source: The ClickZ Network

YouTube plans to sell search-based ads a la Google
YouTube unveils an auction-based advertising system, similar to the one Google pioneered, that promotes sponsored video clips alongside regular search-engine results. source: Los Angeles Times

Army to Use Webcasts From Iraq for Recruiting
The Army is seeking to make its “Army strong” campaign relevant to young Americans by placing more more emphasis on the Internet. source: The New York Times

Posts from the
Square Root Diaries: 

Common Craft Explains Technology in 'Plain English'
Posted by Stacy Benefield 

One of the blogs I follow is Common Craft. This is, in my opinion, a brilliant small company that creates paperworks videos. You can view these videos on-line for free, but you can also license them for use in the workplace. [read more]

Filenames Cannot Include Ampersands in CMS400
Version 7.53 sp2
Posted by Stacy Benefield

Who knew that a little ‘ol ampersand (&) could cause so much trouble? Well, according to Ektron, CMS400.NET version 7.53 sp2 no longer supports ampersands (&) in file names thanks to security vulnerabilities blamed on the lowly character. [read more]

Web Developer
Added to SRI Team

John Abele is the latest addition to the Square Root Interactive family. Visit his profile page on our Web site to learn more.

Square Root Garners National Recognition

AllianceTheatre.org is the recipient of the Web Marketing Association’s (WMA) WebAward for “Best Entertainment Site.” Square Root Interactive developed and implemented the Web site, which uses Ektron's Web content management system, CMS400.NET. Visit the Headlines section of our Web site to read more.

Square Root Receives Statewide PR Awards

Square Root Interactive's Web site and it's electronic newsletter Refresh, garnered an Award of Excellence each from the Public Relations Council of Alabama. And, Square Root shared two awards with the Alabama Retail Association for its work on AlabamaRetail.org and the Capitol Retail Report electronic newsletter.

Abbreviated as RIA, Rich Internet Applications are Web-based applications that function as traditional desktop applications. Unlike traditional applications, software installation is not required, however depending on the application a user usually will need to have ActiveX, Java, Flash, or similar technologies installed on their computer.

source: Webopedia 

Black Friday Good
for On-line Retailers

Web traffic to on-line shopping sites increased 10 percent on Black Friday, growing from 28.8 million unique visitors in 2007 to 31.7 million unique
visitors in 2008. Consumer electronics was the fastest growing product category on increasing 219 percent.

source: Nielsen Online