  | | | Social Networking Intranets?
On the surface, a company Intranet and social networking could be viewed as oil and water — the two simply do not mix. However, when big businesses such as clothing and outdoor equipment retailer L.L. Bean, chemical manufacturer BASF SE and others start winning awards by marrying the two features people tend to take notice and eventually follow the lead.
Sure, most Intranets are efficient at delivering knowledge base content and timely business communications. But sometimes many Intranets are organized in ways that do not make sense to all users. As a result, employees may occasionally or rarely access their employer's Intranets.
As with anything labeled Web 2.0, I am convinced that social networking is here to stay. In fact, many of your employees and co-workers are probably already using one, two or more social networking platforms.
So what if your company or organization offered a way for employees and co–workers to utilize social networking tools that are integrated into your business' Intranet? And how can you apply this concept to your work environment? Social networking has many features, most of which can be used independently. Blogs, wikis, forums, videos, personal profiles and calendars make up the bulk of social networking. The key is to build a tool that is easy to use, easy to navigate and that makes sense to your business. Think of the wealth of valuable information that could be indexed and cataloged through employee collaboration. If you believe this idea is new and revolutionary, think again. It may be time for you to seriously consider what a powerful, organized and well-adopted Intranet can do for the productivity of your organization.
President & Co-Founder | Square Root Interactive
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Should Your Business Use Social Media?With social media comes loss of control, which makes most PR professionals cringe. Because of this, many of our clients are still not sure if or how they can use social media as a marketing and communication tool to promote their products and services. But the companies that have embraced this level of risk are seeing some big returns. According to a recent study posted by Wetpaint and digital consulting firm Altimeter Group, companies like Starbucks, Dell, eBay and Google who use high levels of social media activity on average saw an increase in revenues by 18 percent in the last 12 months. [read post]
Budget Season:
How Square Root Can Help YouIt's budget season again and Square Root is ready to help you plan for your upcoming Web site communication needs. We will meet with you at no charge to determine what your communication goals will be for the following year. From that meeting, we will provide you with estimated numbers so you can budget for those costs more effectively.  For more information, contact:
Andy Martin | 334.832.4340
andy@squareroot-inc.com
| |  | | One of the major hurdles to increased spending on social media has been lingering skepticism about what kind of payoff companies actually get from conversional marketing. In short, is it worth it? A recent study says "yes," drawing a link between brands' social media efforts and revenue growth. Source: MediaPost Brands are achieving tangible ROI from marketing activity on Twitter, according to speakers at a "Twitter for Brands" event hosted by New Media Age in London. Source: ClickZ
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If you are like I was only a few days ago, you have no idea what you're called, what the point in tweeting is or how it can possibly benefit you. So, let's work through this so we can start tweeting together. I took it upon myself to do a little research and have actually found out some very interesting facts about the benefits of tweeting. [read post] | | | | | | Tasty Tasty Threadcakes
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Recently, I participated in a cake decorating competition called Threadcakes sponsored by the mega indie t-shirt site Threadless. The rules were simple: pick a shirt design, turn the design into an edible masterpiece and document the entire process with photos and/or video, including the slicing and devouring. [read post] | | | |  | | |  | |
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