Summertime — And Coming to Work is Easy

Ahhhh, summer! It holds the promise of time off, road trips, sailing and lazy days spent lounging in the yard. While I do believe it's important to kick back and relax, for me, work isn't something from which I need a break. The truth is I love my job.

Running a company is a huge commitment, but it is a commitment I and my business partner, Mark Cline, have enjoyed for more than a decade. When I reflect on all of the trials and triumphs we have faced, I'm proud! The rewards have been incalculable. Waking up every day to stoke the business engines of "our little company," helping our clients reach their website goals, and working with Square Root Interactive’s great team – I couldn't imagine doing anything else.

As the season progresses and everyone's mind wanders to the places that they'll go, rest assured there's nowhere I'd rather be. I hope that's the way you feel wherever you are too!

President & Co-Founder | Square Root Interactive

What’s more important:

WHO owns social media within an organization or ...
 
WHY it matters?

There’s been a debate brewing for the last several years, one that Forrester Research had hoped to help settle once and for all with the 2009 release of the results from its "Global Social Media Planning Survey." The results of this study were designed to give companies insight into the ways resources are organized around social media, and it was hoped the results would clearly indicate how social media should be administrated within organizations. It seemed that after more than 40 percent of companies said they used a cross-functional team to manage their social media that cross-functional teams would become the default. Instead, the document further encouraged dialogue about WHO actually “owns” social media – whether it is marketing, PR, customer service, legal or a hybrid of all those departments.

[read what's more important?]

Webinar Recap: Analytics 101

If you missed our FREE webinar, "Analytics 101," don’t fret. Everything you’ll need to begin to explore the world of web analytics is available on our site. You can relive the webinar by watching the video or downloading a PDF of the presentation. The post is also full of related links so be sure to bookmark it as a quick reference tool.

This introduction to web analytics will:

• Review different types of analytics programs
• Help you understand HOW these tools can help you
• Provide you with an introduction to Google Analytics™ and its features

[read analytics 101 recap]

Test Your Mobile Site's Performance with 

If you want to know how your mobile site fares among the industry's best practices, run it through mobiReady's FREE testing tool. The free report provides both a score (from 1 to 5) and in-depth analysis of pages to determine how well your site performs on various mobile devices.

Is your site mobile-ready? If not, let Square Root Interactive get your site moving. Contact Andy Martin for more information about our mobile site services.

[test drive your site]

 

Upload, Share and Collaborate with

Sharing and collaborating on documents can result in multiple versions of one file. Try this. Upload files from your desktop or create documents, spreadsheets, forms and presentations right in Google Docs. The result? You can open all these files anywhere and share them with anyone. All you need is a Google account to get started. 

Check out this video from Common Craft, "Google Docs in Plain English," and learn how you can leverage this tool or visit Google Doc's tour page for more information.

Square Root Receives Three PR Awards

Square Root Interactive was honored with three awards during this year’s Public Relations Council of Alabama’s Public Relations Medallion Awards program. Website projects for Starke Agency and Ashley Miller Designs garnered an Award of Excellence each and Iredell Health System  website redesign earned a Certificate of Merit award.

Martin and Masterson Give Presentations at AAF
District 7 Conference

Square Root team members Andy Martin and Shannon Masterson recently spoke at the American Advertising Federation (AAF) District 7 Leadership Conference hosted by AAF - Montgomery. As the District's communications government relations chair for Alabama, Martin shared his knowledge of the subject to new, local chapter board members. Masterson made analytics fun to learn as she presented Web Analytics 101 to conference attendees.   

John Abele Earns Accreditation

New Social Media Tool Lets Your Voice Be Heard
Posted by Michele Paige

Social media is all
about the two-way conversations. It’s fun to connect with old friends but how can social media make a difference? 

[read social media post]

[read charter post]

Square Root Interactive is now on Twitter and Facebook! Follow us for support updates, latest news and announcements.