Maximize Your Search Engine
Optimization Efforts 

While many marketing/advertising budgets are shrinking these days, search engine optimization (SEO) is one marketing task which has little to no expense attached to it. The time spent planning an SEO strategy, implementing the strategy and measuring the results can prove to be worth the small investment. At the very basic level of SEO, you should be adding a unique title, description and keywords to your Web site content. If you’re using Ektron CMS400.NET, adding this information is a breeze. 

In addition to the SEO enhancements, this is also an opportune time to evaluate your Web site’s overall design, content, function and traffic. Are your designs search engine friendly? Do your photos have alt tags? Are your articles and content written for readers and not search engines? Do you use an analytics program to capture site traffic data?

Especially now, it’s important to be in front of your potential consumers as much as possible so when the spending pendulum swings the other way, your business will be top of mind. I think investing a little SEO research time can pay big dividends.

To help spur ideas for effective SEO practices on your Web site, take a look at this 30-minute video presentation from Google. However, if you do not have that much time to devote to this how-to presentation, give me a call at 334.832.4340 x 204 or email me at andy@squareroot-inc.com to find out how Square Root can help you formulate and implement an SEO strategy that delivers measureable results and boosts Web site traffic.

President & Co-Founder | Square Root Interactive

5 Easy Ways to Boost Time
Spent on Your Web Site

How can you woo readers with short attention spans to interact with your Web site for more than a few minutes? This is a subject that gives even veteran Web site editors night sweats. Here are five trends to consider for your Web site. They just might boost the amount of time readers spend with your brand. read more >>
 

We’re Going to Disney World:

Ektron Synergy 2009 Event Dates Announced

Ektron's Synergy 2009 event will be held at Disney’s Grand Floridian Resort and Spa in Orlando, Fla., Nov. 1-4. Some of the conference highlights will include customer-focused case studies and panel discussions, best practice tips you can put to use right away, a wide array of training options, executive roundtable discussions and much more.

Special Client Offer:

Square Root Interactive will cover one-half the cost of registration for any client who will budget now
and plan to attend Synergy in November.

Go to http://synergy.ektron.com for all of the latest updates about this beneficial gathering of industry experts. For more information about this special offer from Square Root, call 334.832.4340 x 204 or email andy@squareroot-inc.com.

Are Your E-mail Campaigns Working For or Against You?
ClickZ contributor Stefan Pollard explains three ways to position your consumer e-mails when marketing dollars are thin.
Source: The ClickZ Network

Will Search Grow Again or Contract?
No one's really sure if search engine advertising will continue to grow in 2009 or if it will contract. If by some miracle it grows, growth rates will clearly be lower than previously experienced.
Source: The ClickZ Network

Creating Customized Social
Networking Applications for Business
Is Facebook the social networking application your business should pursue? Source: Publishing2.com

Posts from the
Square Root Diaries: 

Google Alerts: News Delivered to Your Inbox
Posted by Daniel Dye

I am a big-time news hound. Any application which helps me efficiently cull through the latest headlines is worthy of my consideration. I have been using Google Alerts for a few years and consider it one of the better ways to get the latest information about a variety of subjects and companies. [read more]

Account Executive Added to SRI Team

Square Root Interactive recently hired Daniel Dye as an account executive responsible for client relations, agency communications and project management. Visit his profile page on our Web site to learn more.


Agency Receives
Top-tier Endorsement
 
Square Root Interactive recently earned a top-tier partner endorsement from a leader in the Web content management software industry. The Ektron ELITE Partners designation represents the “best-of-the-best companies” which use the Ektron's content management system.


Square Root Interactive, Staff Members Receive ADDY Awards

Square Root Interactive  was honored with three Silver ADDY® Awards during the AAF-Montgomery’s 2008-2009 American Advertising Awards competition. The winning entries include the Alabama Housing Finance Authority Web site, Dixie Sailing Club Web site and O&G Industries Web site. Designer Marla Ruskin garnered a Gold ADDY for her work on the 2007-2008 AAF-Montgomery ADDY Winners Book. Designer Patricia Snodgrass received a Silver ADDY for her personal Web site project, Tuxr.